Quora is a question answer website, on which people of community, by putting their questions in front of people, can get their answers and publish their answers for the answers of others' questions. Today, we will know in this article, how you can use Quora for the benefit of your blog or website.
In Quora's own words, "Quora is a place to acquire and share knowledge. It is a platform to ask questions and connect with people who contribute to unique insights and quality answers." It empowers people to learn from each other and understand the world better. "
Quora has become a very popular platform worldwide in the last few years. In the screenshot given below, you get the global rank of Quora's website. This makes Quora's popularity clear.
Quora is ranked in the top positions on many keywords in Google. Most of Quora's traffic comes from Google and other search engines. This means that most of its traffic is organic, similarweb screenshot below explains this.
So here it is, Quora's traffic and popularity insights. Let us now know that if you are a blogger or webmaster, then how can you use Quora for your benefit.
Quora has emerged a great content promotion platform for bloggers. Many people ask questions on Quora everyday. You just have to answer the questions, choosing from them. By doing this, you can improve the rankings of your site. The work sounds very easy.
Actually this work is easy too, but what questions you have to answer, how to answer and what things have to be kept in mind. All these things only matter whether you can take advantage of it as a blogger or not. We know these things soon, but first let me explain its benefits to you.
As you may be aware, we can divide the SEO process of any site into two parts, namely, On-Page SEO and Off-Page SEO. Quora can basically help you as Off-Page SEO of your site. With further Quora in Off-Page SEO, you can get two types of benefits.
Backlinks-building is the largest part of off-page SEO. When you answer a question on Quora, you can give a link to any of your related, relevant and useful posts in it. But remember, give the link only if it has any usefulness in the overall answer. Do not waste spamming.
It will not be of any use. By giving links to such useful articles in Quora's answers, you are basically getting a backlink from Quora for your website or blog, which has very high value.
The more website you get from a backlink, whose domain authority is too much, the more its importance and value. According to MOZ, its domain authority is 89, which is very much. In such a situation, if you get backlink from different pages in Quora, then the ranking of your site or blog will also improve.
This is another major benefit of using Quora. So as you know that Quora has a website with very high traffic, its ability to send referral traffic to another website or blog is equally high.
As I mentioned above that you can include hyperlinks to useful, related and relevant articles of your site or blog in the answers. When your answer to a popular question will be at the top in Quora and your link will also be in the middle, then many people will redirect to your blog or website by clicking that link. In such a situation, you will be able to get a lot of referral traffic from Quora on your blog or website. Now you know the direct benefits of more traffic.
To ask and answer questions on Quora, you have to create your account on it. Now your identity in the account is from your name, your photo and your area of interest or qualification. Whenever you post a question or answer it, your identity is mentioned in it.
If you answer a lot of questions and your answers lead to a lot of views then your overall popularity and uniqueness increases. In such a situation, if you have a blog or website or a brand and you can establish a separate identity on Quora as your brand and in this way you can create your own authority.
In the end, I would like to share with you some useful tips which can prove beneficial for you in the context of Quora.