In this post we are going to cover - What is keyword research, what are its benefits, what are keyword research tools, and how to get started with keyword research?
Before understanding this, we have to understand what are keywords. Whenever we do some search in the search engine, we do it through a sentence made of some words or group of words.
For example, we searched on Google like, "Top 10 Blogs in India". So this is a keyword. Likewise, millions of people search on Google or any other search engine every day with the help of keywords. Now what happens is that many people search for the same keyword. Like there are thousands of searches for a particular keyword.
Now if we want that we publish a blog post on that keyword on our blog, and gain traffic from that search engine query, then what do we have to do?
Your blog post will have to optimize SEO for that keyword. If you know how to do basic on-page SEO, you can do it easily.
But the problem is not that how we write a blog post for a keyword, the problem is how to find such keywords whose searches are also very high and for them to be able to rank easily on our blog or website search engine.
Keyword research is used to find such keywords. Keyword research means finding some good keywords to rank your blog or website in the search engine.
Now let me tell you that some keywords are such whose searches are very much, but many people have already targeted that keyword, then it is difficult for us to rank in it. So it is called SEO competition.
So in keyword search, we have to find such keywords whose searches are also sufficient and competition in them is less.
Now how do you find keywords?
There is no one particular method of keyword research, but there are many different methods. Different webmasters use different tools for keyword research. Nowadays there are many tools available for keyword research, but most of the tools that are in it are premium, that is, you have to pay something for them.
I tell you today the names of the top 3 tools for doing keyword research in this article and soon we will publish a detailed blog post about them. These tools are:
Now let me briefly tell you what you can do with these keyword research tools?
Among the above tools, SEMRush is a very powerful tool. Alternatively you can use our free tools to optimize your blogs:
Let us now also know about the benefits of keyword research.
If you are a blogger and you have read all the above blog post carefully, then you yourself must have realized the importance of keyword research.
Below are some of its benefits:
According to my experience, the rankings of the blog posts that I targeted by doing keyword research are higher, and they are bringing good revenue too.
Hope you have understood the concept of keyword research very well by reading this blog post and you must have realized its importance as well. If you were not yet paying attention to keyword research, then definitely start giving.