What is Bounce Rate and how to minimize it?

05/23/2020 4:00 PM by PrePostSEO in Blogging

Reading this article will be necessary for all those who run their own blog or a website. Because today we are going to talk about an important factor in blogging and SEO, which is, Bounce Rate.

In this article, we will know what it is and how you can do it least to get good traffic and to earn good income from your blog. Let's first quickly know what a Bounce Rate is.

What is a bounce rate?

This is the percentage of visitors to a particular website who leave that site only after seeing any one page of that site. In other words, it is the percentage of people who see only one page at a time on your site and go elsewhere.

For example, the bounce rate of our site is 45%, which means that 45% of the total number of visitors visiting our site are those who have opened only one page on our site.

Now think for yourself, the website which has the lowest bounce rate will be equally good.

If we talk about ideal bounce rate, then it is less than 10%. Sites achieving less than 10% bounce rate are one in a million. More than 90% bounce rate means that there is no interest of people on your site. Generally, the bounce rate of medium level websites is between 40% and 80%.

Some of the bounce rate figures for different types of websites are as follows:

  • Websites with content - 40-60%
  • Lead Generating Websites - 30-50%
  • Blogs - 70-98%
  • Retail Business Sites - 20-40%
  • Websites providing services - 10-30%
  • Landing Pages - 70-90%

I have already made one thing clear, the lower the bounce rate, the better it is. So the goal of every blogger and webmaster should be to minimize the bounce rate. Now, let us also quickly learn about ways to reduce the bounce rate.

How to reduce Bounce Rate?

By the way, if you search on Google how to reduce the bounce rate, different websites will tell you different ways.

During research, I found that some websites were increasing the bus length of the article by adding other topics unnecessarily instead of telling methods. For this reason, by compiling my complete research and as my personal judgment, below are the best ways to reduce the bounce rate for you, and that too briefly.

Attract the right visitors

Your goal should not be to get maximum visitors to your website but to get targeted visitors.

Now you think that a person who likes games, would like to open science and reading websites a little. Therefore, try to bring only those people who are interested in your niche on your websites.

  • For this, you choose the right keywords for your content. (Try Keyword Suggestion Tool)
  • Create multiple pages with lots of unique content on your website or blog.
  • Give a good meta description and title to show in Search Engine. (Meta Tag Generator)
  • You can also resort to advertising for more targeted traffic exposure.

Improve Usability

No person would want to open a website that is not good looking or in which the experience of browsing different pages is not good. Apart from this, any site whose navigation is not good, people have a lot of trouble browsing and surfing it. You have to do something that the readers like to come to your site and browse.

  • Choose the best fonts and keep the size of your text so that it is easily readable.
  • Do not use too bright and too much light colors.
  • Keep a combination of colors and other visual things in the theme of your site so that people like it and they want to browse your site more.

Make sure that your website is responsive and open well on every kind of display and device. It is very important to keep your site mobile friendly because nowadays mobile traffic is more than desktop traffic.

Minimize Page Load Time

Page Load Time is a very important factor for any website. Apart from this, to rank even higher in Search Engine, the loading time of your website should be at least, because it is also an important SEO factor. Check your page size using our free Page Size Checker.

Provide Quality Content only

Providing quality content is associated with the reputation of any website. With the quality content, you can create your website's user base and can run your website successfully in the long-term.

Some tips in this regard are given below and after them links of some useful articles have also been given for reference:

  • Each page of your website should have its own unique motive.
  • You should use proper headings and subheadings throughout your content.
  • Only target readers of particular niche in content and for this use niche specific keywords only.
  • Keep your content error free.
  • Also make proper use of the entire media in your content, such as images and videos.