What are Backlinks and Why Backlinks are Essential in SEO

05/11/2020 12:00 AM by Admin in Blogging

"Backlink" is one of the most used words in search engine optimization. Many bloggers who have recently started a blog or website find it difficult to understand the meaning of backlink.

I hope that after reading this post you will be able to understand the backlinks and also know why it is important for SEO and for your online success.


Let's start.

"Backlinks are incoming links to a webpage. When a website links with any other webpage, it is called Backlink."

Previously, Backlinks were major metric in ranking of webpage. A page that has a lot of backlinks, that webpage ranks higher in all major search engines (including Google). But, now things have changed a bit!

backlink checker

Here is a glossary of some common terms related to Backlink, which you should know:

Link Juice: When a webpage links to any of your articles or your website's homepage, it passes the link juice. This helps in ranking link article and also improves the domain authority. As a blogger, you can prevent the link juice from being passed by using the nofollow tag.

Nofollow Link: When a website links to another website but that link has nofollow tag, the link does not pass juice. Nofollow links are not useful for page ranking because they do not contribute anything. Generally, a webmaster uses a nofollow tag when he links out to an unreliable site. Example: links to comments on other blogs.

Do-follow link: By default, all the links that you add to a blog post are do-follow links and this link passes juice.

Linking Root Domains: These refer to how many backlinks are coming from a unique domain on your website. Even if a website links to your website 10 times, it will still be considered a linked root domain.

Low Quality Links: Low Quality Links are links that come from harvested sites, automated sites, spam sites and even porn sites. These links cause a lot of damage. This is one of the reasons why you have to be careful while buying backlinks.

Internal Links: Links that link from one page to another page within the same domain are called internal links and this process itself is called internal linking.

Anchor Text: The text that is used for hyperlink is called Anchor Text. Anchor text backlinks work great when you are trying to rank for particular keywords.

What are the benefits of SEO by creating backlinks

Before I talk about the advantages of backlinks, you should know that a lot has changed in Backlinks in the last few years.

That was the time when even low-quality backlinks also helped in ranking the site. But ever since Google has rolled out its Penguin algorithm, the entire backlinking ground has changed.

It is necessary to have backlinks from quality sites and these backlinks must be contextual. For example: If your website is about cooking, then your backlink cooking should be from its related site.

Let us now look at why it is important for you to create backlinks for the site.

1. Organic Ranking Improvement occurs:

Backlinks help in achieving better search engine rankings. If any of your content receives organic links from other sites, then naturally that content gets higher rank in the search engine. Your goal should be to create links for individual posts / pages along with homepage.

2. Site's faster indexing:

Backlinks help search engine bots to discover links to your site and crawl them effectively. Getting, for a new website, it is necessary to get backlinks as they help in faster discovery and indexing of sites.

3. Referral Traffic:

A major benefit of backlinks is also that they help in bringing referral traffic (Traffic which does not come from the search engine on your blog but through a link from another blog).

Generally referral traffic is targeted and its bounce rate (bounce rate is the percentage of visitors to your website that come back to your website without reading the post).

How to start getting backlinks

So now you must have understood the meaning of the term "backlink" as it relates to SEO. Now it's time to learn some simple techniques to generate backlinks.

An important fact that you have to keep in mind is that the number of backlink in SEO does not matter but the quality of links matters.

If you use a paid service to get links for your site, then you are likely to be penalized by Google Penguin’s algo.

What are the ways to get Quality Backlinks?

  • Write awesome articles.
  • Start commenting.
  • Submit the site to web directories.

1. Write Awesome articles

This is the best and best way to get backlinks for your blog. Tutorials and Top 10 articles are great examples to get backlinks from other websites as references. Such articles are based on proper research and practical examples.

2. Start Commenting

Comments are easy and best to get backlinks.

Start commenting on Dofollow forums, Dofollow blogs and WordPress blogs using top commentator plugins as well.

Latest news has suggested that nofollow links do not matter so much, but commenting on a blog will be beneficial in making link juice. Commenting helps in creating one-way solid backlinks, fetching more traffic and increasing search engine visibility.

3. Submit the site to web directories

Submitting your blog or site to web directories is another great and easy way to get backlinks. This method is not popular these days because it is not an easy thing to find legal web directory. You should avoid such web directories which ask you to create a backlink for your website to be included in their directory.

Note: This method is not so effective but this process takes very less time. So it is better to be something than nothing.

If you are using any automatic direct submission tactics then close it now. Due to automatic website submission, your website appears as spam and due to this you may have a problem in the ranking of the page or your blog can also be removed from the search engine.

I hope that with the help of my article you will have clear the basics of backlinks and why don't you start getting quality backlinks for your blog?

In the meantime, you can use these free tools which we have developed for you with lot's of love: